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£39.99
EBOOK: Retail Marketing
Chapter 1 Retailing Marketing: an Introduction Chapter 2 Understanding the Retail Consumer Chapter 3 Retailing and its Role in the Supply Chain Chapter 4 Managing Supplier-Retailer Relationships within the Supply Chain Chapter 5 Managing the Selling Environment Chapter 6 Retail Brand Strategy Chapter 7 Managing Customer Service Chapter 8 Retail Location Strategy Chapter 9 Designing and Implementing Retail Pricing Strategy Chapter 10 Designing and Implementing Effective Communications Strategies Chapter 11 Retailing and Sustainability Chapter 12 Retailing and Internationalization Strategy: Development and Implementation Chapter 13 Retailing: the Impacts of Social and Technological Change
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